You paid for it…right? So, it’s yours…RIGHT?
Hmmmm…maybe NOT! Here are five things to list/check to make sure your logo is truly yours:
1. Make sure the price you are paying to develop your logo includes ALL usage rights.
2. Establish, upfront and in writing, that your logo designer will release all copyright claims regarding your logo.
3. Ensure that your logo package contains a vector graphic (.eps or .ai) file along with file formats needed for all forms of print and digital media.
4. If there is any possibility that you will want to trademark your logo in the future, make sure your logo does not incorporate copyrighted graphics in its development.
5. Keep your logo files in a safe place and don’t lose track of them. Recreating your logo could be an expensive proposition…and one that may re-expose you to copyright issues.